Portfolio

Web work



title Batting Gloves - Product Sell Sheet (2002)
client Easton Baseball

type site product promo page
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet (content area), complimenting existing site's look & feel created by Creative Director.

background This piece maintained the existing cutting-edge design of the overall site. An industry leader, Easton Sports manufactures high-performance sports equipment.

Product sell sheet


title Catchers' Protective - Product Sell Sheet (2002)
client Easton Baseball

type product promo page
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet (content area), complimenting existing site's look & feel created by Creative Director.

background With Easton's 2nd redesign in 2002, the homepage linked to many products' sell sheet, which exhibited products' features. This piece maintained the existing cutting-edge design of the overall site. An industry leader, Easton Sports manufactures high-performance sports equipment.

Product sell sheet


title Hi-Liter SmearSafeTM (2002)
client Avery Dennison

type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.

background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

Hi-Liter SmearSafeTM sell sheet


title AveryTM Binder Innovations (2003)
client Avery Dennison

type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.

background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

AveryTM Binder Innovations sell sheet


title Quick-Load Sheet Protectors (2003)
client Avery Dennison

type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.

background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

AveryTM Quick-Load Sheet Protectors sell sheet


title Flash Demo on AveryTM I.D. Labels (2002)
client Avery Dennison

type Flash Demo on Online Sell Sheet
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for flash area & collaborated with creative director & flash designer

background Another designer created the sell sheet look, while I designed the look & feel of the flash demo area, including vector elements. This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

AveryTM I.D. Labels flash area


title Flash Demo on AveryTM Print from the Web (2003)
client Avery Dennison

type Flash Demo on Online Sell Sheet
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for flash area & collaborated with creative director & flash designer

background Another designer created the sell sheet look, while I designed the look & feel of the flash demo area, including vector elements. This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

AveryTM Print from the Web flash area

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IMPLEMENTED REDESIGN DEVELOPMENT PROCESS

+ "Scope of Work" agreement

+ Site architecture and planning

+ initial look and feel art direction

+ collaboration with graphic designer for landing and detail page design templates

+ initial site build architecture

+ collaboration with web designer for site's production and content implementation

+ Over saw maintenance requests after redesign as well


REVAMP SITE'S LOOK AND TECHNOLOGY

Tyco owned Earth Tech. Earth Tech acquired WPT. WPT identified themselves as their own brand, but wanted to be associated with Tyco. To accomplish (1) identity association and (2) to revamp the out-dated site, Earth Tech's in-house group, Creative Services, redesigned the site's branding and technology.

More dynamically driven information and features were added within the new sections, adhering to the existing site's look.

On the creative end, I designed a general template for the new sections, using color as a section indicator, integrating within the existing site. With the site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' new features.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
With the existing site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' DHTML to site navigation.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
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