Portfolio - Selected Web work [Art Direction + Design for Flash]

title WPT web site redesign (2007)
client Water & Power Technologies, Inc., WPT

type Website Redesign
position Senior Web Designer @ Earth Tech (in-house Creative Services Group)
project role

Project Management
+ Information Architecture
+ Art Direction + Flash Design & Build
+ [HTML & CSS] Build

background Responsible for site's redesign, throughout its phases (Discovery, Design, Development and Deployment + Maintenance), working closely with WPT's sales director.

I implemented a new process for site development in the group, injecting Tyco's, WPT's and Earth Tech's brand elements.

Site's new professional look, along with showcasing WPT's products and services, helped market the company during its divestiture, eventually to Infilco Degremont Inc.
Read more

Home page: before redesign
Home page: after redesign

Working sample
Live site with Infilco Degremont Inc.

title Charm and Sophistication Campaign (2003)
client Monte Carlo Las Vegas Resort Hotel and Casino

type 2003 Internet Marketing: Ad Banners
position Designer @ apollointeractive.com
project role Designer Carry out existing site's look & feel, set and optimized animated gif templates and built out flash banners.

backgroundThis campaign shows success, increasing visits by 85% and more than doubling hits. Credit goes to strategic banner placement and appropriate playful flash/animated design. Design's graphically module, so to decrease amount of time spent in production. Adding punch to current online branding, this piece veered slightly into a playful feel. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Animated gifs 2003
120x60
120x90
120x300
300x300
600x400
728x90

Flash banners 2003
120x90
160x600
300x300
500x500
728x90

title Next Generation of Wireless (2004)
client Qualcomm CDMA Technologies

type Internet Marketing Campaign: Ad banners
position Art Director/Designer @ apollointeractive.com
project role Design look & feel of banners and create templates for animated gifs.

background As an effort to drive more visitors to Qualcomm's product websites, Qualcomm hired Apollo for internet marketing campaigns. Designed look & feel for campaign, creating different sized templates, collaborating with team producer, designer and flash designer. A successful multi banners launch within a very tight deadline. Qualcomm is the largest provider of 3G chipset and software technology globally, with more than 90 million 3G chipsets and 1 billion total chips shipped and has the largest CDMA engineering team in the wireless industry.

Animated gifs 2004
120x600
125x125
160x600
300x250
468x60

Flash banners 2004
125x125
160x600
336x280
728x90
728x210 expando

title LG Phones Now Available at Cingular (2003)
client LG Info Comm

type October 2003 Pop-up Promotion
position Designer @ apollointeractive.com
project role Design and build out pop-up flash promotion, based on site's current look and feel, established by creative director.

background LG Information & Communications, Ltd. mainly provides communications solutions and equipment worldwide, with headquarters in San Diego, California.

Pop up promotion

title Flash Demo on Avery^TM I.D. Labels (2002)
client Avery Dennison

type Flash Demo on Online Sell Sheet
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for flash area & collaborated with creative director & flash designer

background Another designer created the sell sheet look, while I designed the look & feel of the flash demo area, including vector elements. This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

Avery^TM I.D. Labels flash area

title Flash Demo on Avery^TM Print from the Web (2003)
client Avery Dennison

type Flash Demo on Online Sell Sheet
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for flash area & collaborated with creative director & flash designer

background Another designer created the sell sheet look, while I designed the look & feel of the flash demo area, including vector elements. This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

Avery^TM Print from the Web flash area

title Ask Imhotep Flash Promo (2002)
client KidsWB!

type home page promo pop-up
position Designer @ apollointeractive.com
project role Design look & feel; Build out flash promo

background Kids were able to ask show questions via contact form from the week ahead. Selected answers to these kids' questions were answered by Imhotep in this flash promo. The flash piece had a link to kids'WB! show promotions as well as to The Mummy show site section. I designed & built a flash piece with The Mummy branding.

Ask Imhotep flash promo

title Cook Inlet Energy Redesign (2003)
client Cook Inlet Energy

type Full Web Site Redesign
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel (site/flash) initiated by creative director, collaborated with producer & flash designer and aided production (HTML & CSS).

background Branching off from existing branding, the redesign strengthens Cook's image, providing a professional reliable presence online. Cook Inlet provides energy and related financial services to customers and trading counter parties. Having 2000 sales of about $2.0 billion, Cook Inlet is the largest minority-owned company in the nation.

Home page
Landing page
Sub page

titleHalloween Treats from Vegas (2003)
client Excalibur Hotel and Casino Las Vegas

type Online Promotion
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed Halloween special pop up and landing page, based on existing site's look and feel. Built email blast (HTML & CSS) and flash animation.

background Stemming from existing online branding, designed look for homepage pop-up promotions with a Halloween twist. Built out HTML and CSS for email distribution. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Email blast with flash