Portfolio

Web work



title WPT web site redesign (2007)
client Water & Power Technologies, Inc., WPT

type Website Redesign
position Senior Web Designer @ Earth Tech (in-house Creative Services Group)
project role
Project Management
+ Information Architecture
+ Art Direction 		+ Flash Design & Build
+ [HTML & CSS] Build
background Responsible for site's redesign, throughout its phases (Discovery, Design, Development and Deployment + Maintenance), working closely with WPT's sales director.

I implemented a new process for site development in the group, injecting Tyco's, WPT's and Earth Tech's brand elements.

Site's new professional look, along with showcasing WPT's products and services, helped market the company during its divestiture, eventually to Infilco Degremont Inc.
Read more

Home page: before redesign
Home page: after redesign 		Working sample
Live site with Infilco Degremont Inc.


title Charm and Sophistication Campaign (2003)
client Monte Carlo Las Vegas Resort Hotel and Casino

type 2003 Internet Marketing: Ad Banners
position Designer @ apollointeractive.com
project role Designer Carry out existing site's look & feel, set and optimized animated gif templates and built out flash banners.

backgroundThis campaign shows success, increasing visits by 85% and more than doubling hits. Credit goes to strategic banner placement and appropriate playful flash/animated design. Design's graphically module, so to decrease amount of time spent in production. Adding punch to current online branding, this piece veered slightly into a playful feel. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Animated gifs 2003
120x60
120x90
120x300
300x300
600x400
728x90 		Flash banners 2003
120x90
160x600
300x300
500x500
728x90



title LG Phones Now Available at Cingular (2003)
client LG Info Comm

type October 2003 Pop-up Promotion
position Designer @ apollointeractive.com
project role Design and build out pop-up flash promotion, based on site's current look and feel, established by creative director.

background LG Information & Communications, Ltd. mainly provides communications solutions and equipment worldwide, with headquarters in San Diego, California.

Pop up promotion


title Ask Imhotep Flash Promo (2002)
client KidsWB!

type home page promo pop-up
position Designer @ apollointeractive.com
project role Design look & feel; Build out flash promo

background Kids were able to ask show questions via contact form from the week ahead. Selected answers to these kids' questions were answered by Imhotep in this flash promo. The flash piece had a link to kids'WB! show promotions as well as to The Mummy show site section. I designed & built a flash piece with The Mummy branding.

Ask Imhotep flash promo


titleHalloween Treats from Vegas (2003)
client Excalibur Hotel and Casino Las Vegas

type Online Promotion
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed Halloween special pop up and landing page, based on existing site's look and feel. Built email blast (HTML & CSS) and flash animation.

background Stemming from existing online branding, designed look for homepage pop-up promotions with a Halloween twist. Built out HTML and CSS for email distribution. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Email blast with flash

Tips
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IMPLEMENTED REDESIGN DEVELOPMENT PROCESS

+ "Scope of Work" agreement

+ Site architecture and planning

+ initial look and feel art direction

+ collaboration with graphic designer for landing and detail page design templates

+ initial site build architecture

+ collaboration with web designer for site's production and content implementation

+ Over saw maintenance requests after redesign as well


REVAMP SITE'S LOOK AND TECHNOLOGY

Tyco owned Earth Tech. Earth Tech acquired WPT. WPT identified themselves as their own brand, but wanted to be associated with Tyco. To accomplish (1) identity association and (2) to revamp the out-dated site, Earth Tech's in-house group, Creative Services, redesigned the site's branding and technology.

More dynamically driven information and features were added within the new sections, adhering to the existing site's look.

On the creative end, I designed a general template for the new sections, using color as a section indicator, integrating within the existing site. With the site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' new features.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
With the existing site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' DHTML to site navigation.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
call me: 562-645-3435 \ email:
norwalk, ca. resume  
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