Portfolio

Web work



title Winter Escape (2003)
client Monte Carlo Las Vegas Resort Hotel and Casino

type Seasonal Online Promotions
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed look & feel and built out (HTML & CSS) homepage promo pop-up, landing page and reservations graphic button, based on existing site's look & feel.

background Monte Carlo offered promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over the general look & feel of the site, with a fresh twist. All seasonal online promotions, for the series, shared particular visual indicators each time, so to intuitively cue the visitor. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Homepage pop up promo
Reservation page promotional graphic


title (2003) Seasonal Online Promotions:
Family Fun Rendezvous
Fun In The Sun Summer
Winter Escape
client Monte Carlo Las Vegas Resort Hotel and Casino

type Seasonal Online Promotions
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed look & feel and built out (HTML & CSS) homepage promo pop-up, landing page and reservations graphic button, based on existing site's look & feel.

background Monte Carlo offered promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over the general look & feel of the site, with a fresh twist. All seasonal online promotions, for the series, shared particular visual indicators each time, so to intuitively cue the visitor. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Family Fun Rendezvous
Homepage pop up promo Reservation page promotional graphic
Fun In The Sun Summer
Homepage pop up promo Reservation page promotional graphic
Winter Escape
Homepage pop up promo Reservation page promotional graphic


title Johnny Rockets Email Promotions (2003)
client Johnny Rockets

type Seasonal Email Promotion
position Designer @ apollointeractive.com
project role Designer Carried out existing email blast's look and feel for subsequent series, set by art director.

background With a successful redesign, Johnny Rockets wanted to expand the internet's capabilities. This time, personally reaching current customers via email promotions. Visually reinforcing the brand, this email blast adheres to the current site's look and feel, modified for email blast specifications.

2003 August
2003 December


title Destination Ra Sweepstakes (2004)
client Ra, The Nightclub; Luxor Hotel & Casino

type Sweeptakes set in January
position Designer @ apollointeractive.com
project role (Art Direction/Design) Establish look & feel for homepage pop-up window & landing page header on form.

background This sweepstake's look & feel combined new assets and current branding into one piece. Ra The Nightclub provided the latest marketing photo. The whole design pulled color and consistency from the image. Ra The Nightclub is Luxor's trendy night spot. Luxor is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Home page pop-up
Landing page


title Summer Meetings Special (2003)
client Excalibur Hotel and Casino Las Vegas

type Online Promotion
position Designer @ apollointeractive.com
project role (Designer) Carried out the look and feel for homepage pop-ups, based on existing site's branding.

background Stemming from existing online branding, designed fresh look for homepage pop-up promotions. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Online promotion pop-up


title LG Phones Now Available at Cingular (2003)
client LG Info Comm

type October 2003 Pop-up Promotion
position Designer @ apollointeractive.com
project role Design and build out pop-up flash promotion, based on site's current look and feel, established by creative director.

background LG Information & Communications, Ltd. mainly provides communications solutions and equipment worldwide, with headquarters in San Diego, California.

Pop up promotion


title Ask Imhotep Flash Promo (2002)
client KidsWB!

type home page promo pop-up
position Designer @ apollointeractive.com
project role Design look & feel; Build out flash promo

background Kids were able to ask show questions via contact form from the week ahead. Selected answers to these kids' questions were answered by Imhotep in this flash promo. The flash piece had a link to kids'WB! show promotions as well as to The Mummy show site section. I designed & built a flash piece with The Mummy branding.

Ask Imhotep flash promo


titleHalloween Treats from Vegas (2003)
client Excalibur Hotel and Casino Las Vegas

type Online Promotion
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed Halloween special pop up and landing page, based on existing site's look and feel. Built email blast (HTML & CSS) and flash animation.

background Stemming from existing online branding, designed look for homepage pop-up promotions with a Halloween twist. Built out HTML and CSS for email distribution. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Email blast with flash

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IMPLEMENTED REDESIGN DEVELOPMENT PROCESS

+ "Scope of Work" agreement

+ Site architecture and planning

+ initial look and feel art direction

+ collaboration with graphic designer for landing and detail page design templates

+ initial site build architecture

+ collaboration with web designer for site's production and content implementation

+ Over saw maintenance requests after redesign as well


REVAMP SITE'S LOOK AND TECHNOLOGY

Tyco owned Earth Tech. Earth Tech acquired WPT. WPT identified themselves as their own brand, but wanted to be associated with Tyco. To accomplish (1) identity association and (2) to revamp the out-dated site, Earth Tech's in-house group, Creative Services, redesigned the site's branding and technology.

More dynamically driven information and features were added within the new sections, adhering to the existing site's look.

On the creative end, I designed a general template for the new sections, using color as a section indicator, integrating within the existing site. With the site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' new features.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
With the existing site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' DHTML to site navigation.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
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