Portfolio

Web work



title Charm and Sophistication Campaign (2003)
client Monte Carlo Las Vegas Resort Hotel and Casino

type 2003 Internet Marketing: Ad Banners
position Designer @ apollointeractive.com
project role Designer Carry out existing site's look & feel, set and optimized animated gif templates and built out flash banners.

backgroundThis campaign shows success, increasing visits by 85% and more than doubling hits. Credit goes to strategic banner placement and appropriate playful flash/animated design. Design's graphically module, so to decrease amount of time spent in production. Adding punch to current online branding, this piece veered slightly into a playful feel. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Animated gifs 2003
120x60
120x90
120x300
300x300
600x400
728x90 		Flash banners 2003
120x90
160x600
300x300
500x500
728x90



title Glimpse Banner (2003)
client Park Central New York

type Banner Ad on Travel World International Magazine site
position Designer @ apollointeractive.com
project role (Design) Create look & feel and optimized static banner.

Park Central banner


title Pleasant Holidays® Hawaiian Vacation Packages (2003)
client Pleasant Holidays®

type Internet Marketing Campaign: Ad Banners
position Designer @ apollointeractive.com
project role (Art Direction) Established look & feel and built animated gif templates.

background Pleasant Holidays® offers promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over current branding elements, with a fresh twist. All seasonal online promotions, for the series, shared particular visual cues each time, so to intuitively cue the visitor. Pleasant Holidays is a leading tour packager for Hawaii vacations. In the past, the company sent about 450,000 people to Hawaii, bringing the company about $450 million in revenue.

Waikiki
120x160
300x250
468x60
728x90 		Maui
120x600
300x250
468x60
728x90


title Prospecting & Car Insurance Campaign (2004)
client USAA®

type Internet Marketing Campaign: Ad Banners & Landing Pages
position Art Director @ apollointeractive.com
project role Established look & feel for ad banners and landing pages

background Created look & feel for internet marketing campaign. Understanding USAA's creative guidelines, I designed within their specs and style guides. USAA, an insurance company for military folks, is a member-owned Fortune 500 company, with more than $71 billion in assets under its belt.

Auto Insurance Ad
Animated banner
Landing page

Prospecting Ad
Animated banner
Landing page


title Next Generation of Wireless (2004)
client Qualcomm CDMA Technologies

type Internet Marketing Campaign: Ad banners
position Art Director/Designer @ apollointeractive.com
project role Design look & feel of banners and create templates for animated gifs.

background As an effort to drive more visitors to Qualcomm's product websites, Qualcomm hired Apollo for internet marketing campaigns. Designed look & feel for campaign, creating different sized templates, collaborating with team producer, designer and flash designer. A successful multi banners launch within a very tight deadline. Qualcomm is the largest provider of 3G chipset and software technology globally, with more than 90 million 3G chipsets and 1 billion total chips shipped and has the largest CDMA engineering team in the wireless industry.

Animated gifs 2004
120x600
125x125
160x600
300x250
468x60 		Flash banners 2004
125x125
160x600
336x280
728x90
728x210 expando

Tips
Links to images above belong to a lightbox gallery.
In galleries with multiply images, use your mouse scroll to view more images.
IMPLEMENTED REDESIGN DEVELOPMENT PROCESS

+ "Scope of Work" agreement

+ Site architecture and planning

+ initial look and feel art direction

+ collaboration with graphic designer for landing and detail page design templates

+ initial site build architecture

+ collaboration with web designer for site's production and content implementation

+ Over saw maintenance requests after redesign as well


REVAMP SITE'S LOOK AND TECHNOLOGY

Tyco owned Earth Tech. Earth Tech acquired WPT. WPT identified themselves as their own brand, but wanted to be associated with Tyco. To accomplish (1) identity association and (2) to revamp the out-dated site, Earth Tech's in-house group, Creative Services, redesigned the site's branding and technology.

More dynamically driven information and features were added within the new sections, adhering to the existing site's look.

On the creative end, I designed a general template for the new sections, using color as a section indicator, integrating within the existing site. With the site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' new features.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
With the existing site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' DHTML to site navigation.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
call me: 562-645-3435 \ email:
norwalk, ca. resume  
© 1992 - 2011 Elaine Nimo. All Rights Reserved