title WPT web site redesign (2007)
client Water & Power Technologies, Inc., WPT
type Website Redesign
position Senior Web Designer @ Earth Tech (in-house Creative Services Group)
project role
background Responsible for site's redesign, throughout its phases (Discovery, Design, Development and Deployment + Maintenance), working closely with WPT's sales director.
Project Management
+ Information Architecture
+ Art Direction+ Flash Design & Build
+ [HTML & CSS] Build
I implemented a new process for site development in the group, injecting Tyco's, WPT's and Earth Tech's brand elements.
Site's new professional look, along with showcasing WPT's products and services, helped market the company during its divestiture, eventually to Infilco Degremont Inc.
Read more
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Home page: before redesign
Home page: after redesign |
Working sample
Live site with Infilco Degremont Inc. |
title Nile Scroll Redesign (Winter 2003)
client Luxor Hotel & Casino
type Online Bi-Monthly Newsletter, featuring articles and promotions
position Designer @ apollointeractive.com
project role (Art Direction/Design) Establish template look & feel. Collaborate with team and build email and sub pages [HTML & CSS].
background Luxor's marketing folks wanted an update to the Nile Scroll to specifically target the 20-30 demographic. This meant straying away from the "Egyptian" theme and delving into a more cosmopolitan feel. Designing a highly graphical piece for an email blast came as a challenge, but eventually provided excellent results. Luxor is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.
Email newsletter
Article
title TC Communications + JumboSwitch (Fall 2009)
client TC Communications + JumboSwitch
type Web Site Redesign
position Freelancer
project role (Art Direction) Establish look and feel compositions
background Utilized client wire frames to design visual Web compositions for product home page, creating a standardized templates for the two sites, TC Communications and its sister company, JumboSwitch. Designed a couple layout variations for the flash area.
View compositions + flash layout variations: home
View home composition for JumboSwitch
Established in 1992, TC Communications specializes in Ethernet, Data & Voice communications products for fiber optic networks and fiber communication. From sophisticated Gigabit Ethernet backbone networks to simple point-to-point data links, there is a TC Communications product for virtually every fiber network application.
The JumboSwitch® Industrial Gigabit Ethernet Modular Switch offers all popular features and capabilities of standard Industrial Ethernet Switches, but differs in that it also integrates TDM, telephone, analog, dry contact and Ethernet/IP interfaces on one platform. It runs over all existing infrastructure including fiber, T1/E1, T3/E3, SONET/SDH & Microwave.
title Destination Ra Sweepstakes (2004)
client Ra, The Nightclub; Luxor Hotel & Casino
type Sweeptakes set in January
position Designer @ apollointeractive.com
project role (Art Direction/Design) Establish look & feel for homepage pop-up window & landing page header on form.
background This sweepstake's look & feel combined new assets and current branding into one piece. Ra The Nightclub provided the latest marketing photo. The whole design pulled color and consistency from the image. Ra The Nightclub is Luxor's trendy night spot. Luxor is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.
Home page pop-up
Landing page
title Travelworld International Magazine (2002)
client North American Travel Journalists Association
type Online Magazine Redesign
position Designer @ apollointeractive.com
project role (Art Direction/Design) established look & feel and identity of site, set visual parameters and collaborated with producer & programmer.
background Visual identity of Travelworld Magazine was reexamined, including logo redesign. Redesign accomplished a sophisticated clean feel, with easy navigation and modularity (dynamically driven data). Collaborated with programmer for a feature that enabled writers to print out clean articles with intentions of using them as portfolio pieces. Travelworld International Magazine is a premier online travel magazine, featuring articles, columns and photos of NATJA members. NATJA is a 300+ member organization of writers, photographers and editors enthusiastic within the travel industry.
Home page
Article page
title Cal Spas (Spring 2007)
client Cal Spas, Inc.
type Web Site Redesign
position Freelancer
project role (Art Direction) Establish look and feel compositions
background Utilized client wire frames to design visual Web composition for product home, landing and detail pages, creating a standardized process and templates for product lines such as Cal Heat, Cal Designs, Cal Flames.
View compositions: home, landing and detail pages
View product color specs
Cal Spas Home Resort is a complete lineup of Home Resort and wellness products designed to turn your Home Resort dream into a valued addition to your home.
title Glimpse Banner (2003)
client Park Central New York
type Banner Ad on Travel World International Magazine site
position Designer @ apollointeractive.com
project role (Design) Create look & feel and optimized static banner.
Park Central banner
title Next Generation of Wireless (2004)
client Qualcomm CDMA Technologies
type Internet Marketing Campaign: Ad banners
position Art Director/Designer @ apollointeractive.com
project role Design look & feel of banners and create templates for animated gifs.
background As an effort to drive more visitors to Qualcomm's product websites, Qualcomm hired Apollo for internet marketing campaigns. Designed look & feel for campaign, creating different sized templates, collaborating with team producer, designer and flash designer. A successful multi banners launch within a very tight deadline. Qualcomm is the largest provider of 3G chipset and software technology globally, with more than 90 million 3G chipsets and 1 billion total chips shipped and has the largest CDMA engineering team in the wireless industry.
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Animated gifs 2004
120x600 125x125 160x600 300x250 468x60 |
Flash banners 2004
125x125 160x600 336x280 728x90 728x210 expando |
title Pleasant Holidays® Hawaiian Vacation Packages (2003)
client Pleasant Holidays®
type Internet Marketing Campaign: Ad Banners
position Designer @ apollointeractive.com
project role (Art Direction) Established look & feel and built animated gif templates.
background Pleasant Holidays® offers promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over current branding elements, with a fresh twist. All seasonal online promotions, for the series, shared particular visual cues each time, so to intuitively cue the visitor. Pleasant Holidays is a leading tour packager for Hawaii vacations. In the past, the company sent about 450,000 people to Hawaii, bringing the company about $450 million in revenue.
| Waikiki
120x160 300x250 468x60 728x90 |
Maui
120x600 300x250 468x60 728x90 |
title Summer Meetings Special (2003)
client Excalibur Hotel and Casino Las Vegas
type Online Promotion
position Designer @ apollointeractive.com
project role (Designer) Carried out the look and feel for homepage pop-ups, based on existing site's branding.
background Stemming from existing online branding, designed fresh look for homepage pop-up promotions. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.
Online promotion pop-up
title Winter Escape (2003)
client Monte Carlo Las Vegas Resort Hotel and Casino
type Seasonal Online Promotions
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed look & feel and built out (HTML & CSS) homepage promo pop-up, landing page and reservations graphic button, based on existing site's look & feel.
background Monte Carlo offered promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over the general look & feel of the site, with a fresh twist. All seasonal online promotions, for the series, shared particular visual indicators each time, so to intuitively cue the visitor. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.
Homepage pop up promo
Reservation page promotional graphic
title (2003) Seasonal Online Promotions:
Family Fun RendezvousFun In The Sun SummerWinter Escape
client Monte Carlo Las Vegas Resort Hotel and Casino
type Seasonal Online Promotions
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed look & feel and built out (HTML & CSS) homepage promo pop-up, landing page and reservations graphic button, based on existing site's look & feel.
background Monte Carlo offered promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over the general look & feel of the site, with a fresh twist. All seasonal online promotions, for the series, shared particular visual indicators each time, so to intuitively cue the visitor. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.
Family Fun Rendezvous
Homepage pop up promo
Reservation page promotional graphic
Fun In The Sun Summer
Homepage pop up promo
Reservation page promotional graphic
Winter Escape
Homepage pop up promo
Reservation page promotional graphic
title Chicago: NATJA Conference & Marketplace (2004)
client North American Travel Journalists Association
type Chicago Conference Website Design
position Art Director @ apollointeractive.com
project role (Art Direction/Design) Established look & feel and site design parameters for print brochure cover and web site.
background Prior to designing the web site's look & feel, I designed the conference's brochure cover and collaborated with another art director for the internal pages of the brochure. The look of the cover branched out into the web, to reinforce the conference's branding. NATJA, a 300+ member organization, selected Chicago, Il. as the location for the 2nd Annual NATJA Conference & Marketplace at the Palmer House Hilton. This conference provided seminars and chance for fellow NATJA members to meet face-to-face, with a collective group of journalists, editors, broadcasters, and travel industry professionals.
Home page
Sub page
title All Access: Boss Users Group Magazine (2003)
client Roland Corporation
type Monthly newsletter template
position Designer @ apollointeractive.com
project role(Art Direction) Establish newsletter's look & feel.
background The people at Roland wanted an online newsletter with an edgy/grunge rock feel. This comp played with that theme. Boss is part of the Roland Corporation, a 25+ year leader in musical instrument & development, manufacturing and distributing musical digital instruments.
Email newsletter
title Hi-Liter SmearSafeTM (2002)
client Avery Dennison
type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.
background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.
Hi-Liter SmearSafeTM sell sheet
title AveryTM Binder Innovations (2003)
client Avery Dennison
type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.
background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.
AveryTM Binder Innovations sell sheet
title Quick-Load Sheet Protectors (2003)
client Avery Dennison
type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.
background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.
AveryTM Quick-Load Sheet Protectors sell sheet
title Flash Demo on AveryTM I.D. Labels (2002)
client Avery Dennison
type Flash Demo on Online Sell Sheet
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for flash area & collaborated with creative director & flash designer
background Another designer created the sell sheet look, while I designed the look & feel of the flash demo area, including vector elements. This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.
AveryTM I.D. Labels flash area
title Flash Demo on AveryTM Print from the Web (2003)
client Avery Dennison
type Flash Demo on Online Sell Sheet
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for flash area & collaborated with creative director & flash designer
background Another designer created the sell sheet look, while I designed the look & feel of the flash demo area, including vector elements. This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.
AveryTM Print from the Web flash area
title L.A. Sports Council Website (2002)
client L.A. Sports Council/Perelman, Pioneer & Co.
type Full Website Design
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel and set site's design specifications.
background This site has won "Outstanding Web Site" for 2004 by the National Association of Sports Commissions (NASC). View LASC Community Report.
The Los Angeles Sports Council came to Apollo Interactive to design their first resource oriented site. Knowing the dynamic driven needs of the site, I designed the look and feel accordingly with modularity in mind, keeping it clean and easy to navigate. The L.A. Sports Council is a non-profit civic organization, promoting the economic development of the Los Angeles/Orange County region, through sports.
L.A. Sports Council website (2002)
Live site
title Memorex Front Door (2002)
client Memorex
type Design Initial Site Entry Interface
position Designer @ apollointeractive.com
project role (Art Direction/Design) Adhering to site's existing look & feel, designed look for roll over and built out (HTML) associated pages, collaborating with programmer.
background As an existing client of Apollo, Memorex wanted to take another step towards intuitive navigation, with all its sites, sending customers to the right site depending on location. I designed the map and images, sticking to online branding standards, collaborating with the programmer for DHTML functionality. Memorex manufactures a leading line of consumer electronics, including computer accessories & peripherals and audio & video merchandise, being the leader in recordable media.
Memorex Front door (2002)
title Catchers' Protective - Product Sell Sheet (2002)
client Easton Baseball
type product promo page
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet (content area), complimenting existing site's look & feel created by Creative Director.
background With Easton's 2nd redesign in 2002, the homepage linked to many products' sell sheet, which exhibited products' features. This piece maintained the existing cutting-edge design of the overall site. An industry leader, Easton Sports manufactures high-performance sports equipment.
Product sell sheet
title Cook Inlet Energy Redesign (2003)
client Cook Inlet Energy
type Full Web Site Redesign
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel (site/flash) initiated by creative director, collaborated with producer & flash designer and aided production (HTML & CSS).
background Branching off from existing branding, the redesign strengthens Cook's image, providing a professional reliable presence online. Cook Inlet provides energy and related financial services to customers and trading counter parties. Having 2000 sales of about $2.0 billion, Cook Inlet is the largest minority-owned company in the nation.
Home page
Landing page
Sub page
title Prospecting & Car Insurance Campaign (2004)
client USAA®
type Internet Marketing Campaign: Ad Banners & Landing Pages
position Art Director @ apollointeractive.com
project role Established look & feel for ad banners and landing pages
background Created look & feel for internet marketing campaign. Understanding USAA's creative guidelines, I designed within their specs and style guides. USAA, an insurance company for military folks, is a member-owned Fortune 500 company, with more than $71 billion in assets under its belt.
Auto Insurance Ad
Animated banner
Landing page
Prospecting Ad
Animated banner
Landing page
title Wolfgang Puck New Development (2001 - 2004)
client Wolfgang Puck
type Site Development & New Section Development
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for new sections, complimenting existing site's branding. In a designer role, built out front end pages (HTML and CSS), collaborating with programmers for database and user functionality.
background The people at Wolfgang Puck hired Apollo Interactive to develop and maintain their existing website in 2001. They launched a redesign to their site, including adding new sections and features.
Read more
My Cookbooks Section
Express Dining Section
News & Events Section
title Ask Imhotep Flash Promo (2002)
client KidsWB!
type home page promo pop-up
position Designer @ apollointeractive.com
project role Design look & feel; Build out flash promo
background Kids were able to ask show questions via contact form from the week ahead. Selected answers to these kids' questions were answered by Imhotep in this flash promo. The flash piece had a link to kids'WB! show promotions as well as to The Mummy show site section. I designed & built a flash piece with The Mummy branding.
Ask Imhotep flash promo
title Batting Gloves - Product Sell Sheet (2002)
client Easton Baseball
type site product promo page
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet (content area), complimenting existing site's look & feel created by Creative Director.
background This piece maintained the existing cutting-edge design of the overall site. An industry leader, Easton Sports manufactures high-performance sports equipment.
Product sell sheet
title Poke Read-A-Rama Official Website (2000)
client Kids' WB! programming on The WB Television Network
type 2001 Web Site Design
position Designer @ apollointeractive.com
project role (Art Direction/Design) Created Look & Feel based on campaign's branding elements and produced site (HTML & CSS);
background KidsWB! launched a nationwide reading program, Poke Read-A-Rama, promoting reading and the latest season of Pokemon shows. One of the site's features, a kids friendly message board, was a positive interactive area where kids shared stories related to reading.
Created site's look and feel and produced the site (HTML & CSS), working closely with programmer for the message board feature. After the launch, maintained the site's updates.
Satisfaction with the relationship and redesign of this site, lead to the following year's redesign of kidswb.com.
Shows at KidsWB! include Pokemon, Yu-Gi-Oh!, X-Men Evolution and Batman Beyond.
titleHalloween Treats from Vegas (2003)
client Excalibur Hotel and Casino Las Vegas
type Online Promotion
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed Halloween special pop up and landing page, based on existing site's look and feel. Built email blast (HTML & CSS) and flash animation.
background Stemming from existing online branding, designed look for homepage pop-up promotions with a Halloween twist. Built out HTML and CSS for email distribution. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.
Email blast with flash
Tips
- All Selected
Web work
project type
- Internet Marketing: Ad Banners
- Promotions + Sweepstakes
- Online Newsletter
/ email + landing - Web Site Development
- Product Features + Sell Sheets
- Miscellaneous
- Look and Feel GUI
/ Art Direction - Art Direction + Design for Flash
- HTML & CSS Production
Optimization - Flash Production
- Scope of Work
/ Project Management - Sitemaps
/ Wireframes / Process Area
role type