Portfolio

Web work



title WPT web site redesign (2007)
client Water & Power Technologies, Inc., WPT

type Website Redesign
position Senior Web Designer @ Earth Tech (in-house Creative Services Group)
project role
Project Management
+ Information Architecture
+ Art Direction
+ Flash Design & Build
+ [HTML & CSS] Build
background Responsible for site's redesign, throughout its phases (Discovery, Design, Development and Deployment + Maintenance), working closely with WPT's sales director.

I implemented a new process for site development in the group, injecting Tyco's, WPT's and Earth Tech's brand elements.

Site's new professional look, along with showcasing WPT's products and services, helped market the company during its divestiture, eventually to Infilco Degremont Inc.
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Home page: before redesign
Home page: after redesign
Working sample
Live site with Infilco Degremont Inc.


title Charm and Sophistication Campaign (2003)
client Monte Carlo Las Vegas Resort Hotel and Casino

type 2003 Internet Marketing: Ad Banners
position Designer @ apollointeractive.com
project role Designer Carry out existing site's look & feel, set and optimized animated gif templates and built out flash banners.

backgroundThis campaign shows success, increasing visits by 85% and more than doubling hits. Credit goes to strategic banner placement and appropriate playful flash/animated design. Design's graphically module, so to decrease amount of time spent in production. Adding punch to current online branding, this piece veered slightly into a playful feel. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Animated gifs 2003
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Flash banners 2003
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title Destination Ra Sweepstakes (2004)
client Ra, The Nightclub; Luxor Hotel & Casino

type Sweeptakes set in January
position Designer @ apollointeractive.com
project role (Art Direction/Design) Establish look & feel for homepage pop-up window & landing page header on form.

background This sweepstake's look & feel combined new assets and current branding into one piece. Ra The Nightclub provided the latest marketing photo. The whole design pulled color and consistency from the image. Ra The Nightclub is Luxor's trendy night spot. Luxor is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Home page pop-up
Landing page


title Cook Inlet Energy Redesign (2003)
client Cook Inlet Energy

type Full Web Site Redesign
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel (site/flash) initiated by creative director, collaborated with producer & flash designer and aided production (HTML & CSS).

background Branching off from existing branding, the redesign strengthens Cook's image, providing a professional reliable presence online. Cook Inlet provides energy and related financial services to customers and trading counter parties. Having 2000 sales of about $2.0 billion, Cook Inlet is the largest minority-owned company in the nation.

Home page
Landing page
Sub page


title Glimpse Banner (2003)
client Park Central New York

type Banner Ad on Travel World International Magazine site
position Designer @ apollointeractive.com
project role (Design) Create look & feel and optimized static banner.

Park Central banner


title Batting Gloves - Product Sell Sheet (2002)
client Easton Baseball

type site product promo page
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet (content area), complimenting existing site's look & feel created by Creative Director.

background This piece maintained the existing cutting-edge design of the overall site. An industry leader, Easton Sports manufactures high-performance sports equipment.

Product sell sheet


title Catchers' Protective - Product Sell Sheet (2002)
client Easton Baseball

type product promo page
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet (content area), complimenting existing site's look & feel created by Creative Director.

background With Easton's 2nd redesign in 2002, the homepage linked to many products' sell sheet, which exhibited products' features. This piece maintained the existing cutting-edge design of the overall site. An industry leader, Easton Sports manufactures high-performance sports equipment.

Product sell sheet


title Summer Meetings Special (2003)
client Excalibur Hotel and Casino Las Vegas

type Online Promotion
position Designer @ apollointeractive.com
project role (Designer) Carried out the look and feel for homepage pop-ups, based on existing site's branding.

background Stemming from existing online branding, designed fresh look for homepage pop-up promotions. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Online promotion pop-up


title LG Phones Now Available at Cingular (2003)
client LG Info Comm

type October 2003 Pop-up Promotion
position Designer @ apollointeractive.com
project role Design and build out pop-up flash promotion, based on site's current look and feel, established by creative director.

background LG Information & Communications, Ltd. mainly provides communications solutions and equipment worldwide, with headquarters in San Diego, California.

Pop up promotion


title Winter Escape (2003)
client Monte Carlo Las Vegas Resort Hotel and Casino

type Seasonal Online Promotions
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed look & feel and built out (HTML & CSS) homepage promo pop-up, landing page and reservations graphic button, based on existing site's look & feel.

background Monte Carlo offered promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over the general look & feel of the site, with a fresh twist. All seasonal online promotions, for the series, shared particular visual indicators each time, so to intuitively cue the visitor. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Homepage pop up promo
Reservation page promotional graphic


title (2003) Seasonal Online Promotions:
Family Fun Rendezvous
Fun In The Sun Summer
Winter Escape
client Monte Carlo Las Vegas Resort Hotel and Casino

type Seasonal Online Promotions
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed look & feel and built out (HTML & CSS) homepage promo pop-up, landing page and reservations graphic button, based on existing site's look & feel.

background Monte Carlo offered promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over the general look & feel of the site, with a fresh twist. All seasonal online promotions, for the series, shared particular visual indicators each time, so to intuitively cue the visitor. Monte Carlo is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Family Fun Rendezvous
Homepage pop up promo Reservation page promotional graphic
Fun In The Sun Summer
Homepage pop up promo Reservation page promotional graphic
Winter Escape
Homepage pop up promo Reservation page promotional graphic


title Hi-Liter SmearSafeTM (2002)
client Avery Dennison

type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.

background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

Hi-Liter SmearSafeTM sell sheet


title AveryTM Binder Innovations (2003)
client Avery Dennison

type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.

background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

AveryTM Binder Innovations sell sheet


title Quick-Load Sheet Protectors (2003)
client Avery Dennison

type Online Sell Sheet [Demo]
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for sell sheet, adhering to product's branding.

background This piece is part of an online series of product sell sheets, where Avery provides the products' features, demos and related products, from existing product branding standards. These sell sheets reside within avery.com. Avery Dennison is a world leader in innovative solutions for label products and related merchandise, selling products in 89 countries and ranking 359 on the 2003 Fortune 500 list of the largest U.S industrial and service companies.

AveryTM Quick-Load Sheet Protectors sell sheet


title Pleasant Holidays® Hawaiian Vacation Packages (2003)
client Pleasant Holidays®

type Internet Marketing Campaign: Ad Banners
position Designer @ apollointeractive.com
project role (Art Direction) Established look & feel and built animated gif templates.

background Pleasant Holidays® offers promotions to customers, with all-inclusive deals, available only online. To strengthen the existing online identity, I carried over current branding elements, with a fresh twist. All seasonal online promotions, for the series, shared particular visual cues each time, so to intuitively cue the visitor. Pleasant Holidays is a leading tour packager for Hawaii vacations. In the past, the company sent about 450,000 people to Hawaii, bringing the company about $450 million in revenue.

Waikiki
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Maui
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title Original Tommy's Locations (2002)
client Original Tommy's

type Location Map Graphic
position Designer @ apollointeractive.com
project role Design Mini revamped map graphic, adhering to online branding.

background Playing with existing site colors, this map gives viewers a general idea of Tommy's growth and locations. Original Tommy's Southern California fame stems from its chili, high quality & low priced menu items.

Original Tommy's locations graphic (2002)


title Prospecting & Car Insurance Campaign (2004)
client USAA®

type Internet Marketing Campaign: Ad Banners & Landing Pages
position Art Director @ apollointeractive.com
project role Established look & feel for ad banners and landing pages

background Created look & feel for internet marketing campaign. Understanding USAA's creative guidelines, I designed within their specs and style guides. USAA, an insurance company for military folks, is a member-owned Fortune 500 company, with more than $71 billion in assets under its belt.

Auto Insurance Ad
Animated banner
Landing page

Prospecting Ad
Animated banner
Landing page


title Wolfgang Puck New Development (2001 - 2004)
client Wolfgang Puck

type Site Development & New Section Development
position Designer @ apollointeractive.com
project role (Art Direction/Design) Established look & feel for new sections, complimenting existing site's branding. In a designer role, built out front end pages (HTML and CSS), collaborating with programmers for database and user functionality.

background The people at Wolfgang Puck hired Apollo Interactive to develop and maintain their existing website in 2001. They launched a redesign to their site, including adding new sections and features.
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My Cookbooks Section
Express Dining Section
News & Events Section


title Wolfgang Puck Fine Dining Site Development (2001 - 2004)
client Wolfgang Puck

type New Restaurant Site Addition
position Designer @ apollointeractive.com
project role (Design) Adhering to existing look & feel, created new templates & built out pages (HTML and CSS). Responsible for site maintenance.

background The people at Wolfgang Puck hired Apollo Interactive to develop and maintain their existing website in 2001, including their fine dining site(s). They wanted to add another restaurant to the fine dining site and also add DHTML to the restaurant's navigation.
Read more

Home page
Very home page
Vert map


title Ask Imhotep Flash Promo (2002)
client KidsWB!

type home page promo pop-up
position Designer @ apollointeractive.com
project role Design look & feel; Build out flash promo

background Kids were able to ask show questions via contact form from the week ahead. Selected answers to these kids' questions were answered by Imhotep in this flash promo. The flash piece had a link to kids'WB! show promotions as well as to The Mummy show site section. I designed & built a flash piece with The Mummy branding.

Ask Imhotep flash promo


title Next Generation of Wireless (2004)
client Qualcomm CDMA Technologies

type Internet Marketing Campaign: Ad banners
position Art Director/Designer @ apollointeractive.com
project role Design look & feel of banners and create templates for animated gifs.

background As an effort to drive more visitors to Qualcomm's product websites, Qualcomm hired Apollo for internet marketing campaigns. Designed look & feel for campaign, creating different sized templates, collaborating with team producer, designer and flash designer. A successful multi banners launch within a very tight deadline. Qualcomm is the largest provider of 3G chipset and software technology globally, with more than 90 million 3G chipsets and 1 billion total chips shipped and has the largest CDMA engineering team in the wireless industry.

Animated gifs 2004
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Flash banners 2004
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title KidsWB! TV Official Website (2000)
client Kids' WB! programming on The WB Television Network

type 2000 Web Site Facelift
position Designer @ apollointeractive.com
project role (Design/Production) HTML & CSS Build-out, part of team of producer, programmers, flash designer and other designers to revamp existing version.

background The folks at KidsWB! Programming designed a new home page look & feel. Apollo's art director provided sub page template looks. As a designer, built HTML and collaborated with other designers to create new shows pages and games, while maintaining the look of their current site and show branding.

Our team's goal was to accomplish the new changes in a specific time frame, while cleaning up code, making updates more coder friendly.

After the facelift, our team was responsible for maintaining the site, including contests, games and updates. Shows at KidsWB! include Pokemon, Yu-Gi-Oh!, X-Men Evolution and Batman Beyond.


title KidsWB! TV Official Website (2001)
client Kids' WB! programming on The WB Television Network

type 2001 Web Site Redesign
position Designer @ apollointeractive.com
project role (Design/Production) Produce homepage build (HTML and CSS); site maintenance;

background In 2001, the folks at KidsWB! wanted Apollo to come up with the creatives for their redesign. Shuwen Chiang art directed the site's look and feel.

I built the homepage and skeletal structure of the site (Front end build - HTML and CSS). Collaborated closely with programmers for interactive features.

After the redesign, responsible for maintaining the site, including contests, games and updates. Shows at KidsWB! include Pokemon, Yu-Gi-Oh!, X-Men Evolution and Batman Beyond.


title Poke Read-A-Rama Official Website (2000)
client Kids' WB! programming on The WB Television Network

type 2001 Web Site Design
position Designer @ apollointeractive.com
project role (Art Direction/Design) Created Look & Feel based on campaign's branding elements and produced site (HTML & CSS);

background KidsWB! launched a nationwide reading program, Poke Read-A-Rama, promoting reading and the latest season of Pokemon shows. One of the site's features, a kids friendly message board, was a positive interactive area where kids shared stories related to reading.

Created site's look and feel and produced the site (HTML & CSS), working closely with programmer for the message board feature. After the launch, maintained the site's updates.

Satisfaction with the relationship and redesign of this site, lead to the following year's redesign of kidswb.com.

Shows at KidsWB! include Pokemon, Yu-Gi-Oh!, X-Men Evolution and Batman Beyond.


titleHalloween Treats from Vegas (2003)
client Excalibur Hotel and Casino Las Vegas

type Online Promotion
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed Halloween special pop up and landing page, based on existing site's look and feel. Built email blast (HTML & CSS) and flash animation.

background Stemming from existing online branding, designed look for homepage pop-up promotions with a Halloween twist. Built out HTML and CSS for email distribution. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Email blast with flash

Tips
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IMPLEMENTED REDESIGN DEVELOPMENT PROCESS

+ "Scope of Work" agreement

+ Site architecture and planning

+ initial look and feel art direction

+ collaboration with graphic designer for landing and detail page design templates

+ initial site build architecture

+ collaboration with web designer for site's production and content implementation

+ Over saw maintenance requests after redesign as well


REVAMP SITE'S LOOK AND TECHNOLOGY

Tyco owned Earth Tech. Earth Tech acquired WPT. WPT identified themselves as their own brand, but wanted to be associated with Tyco. To accomplish (1) identity association and (2) to revamp the out-dated site, Earth Tech's in-house group, Creative Services, redesigned the site's branding and technology.

More dynamically driven information and features were added within the new sections, adhering to the existing site's look.

On the creative end, I designed a general template for the new sections, using color as a section indicator, integrating within the existing site. With the site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' new features.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
With the existing site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' DHTML to site navigation.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
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