Portfolio

Web work



title Nile Scroll Redesign (Winter 2003)
client Luxor Hotel & Casino

type Online Bi-Monthly Newsletter, featuring articles and promotions
position Designer @ apollointeractive.com
project role (Art Direction/Design) Establish template look & feel. Collaborate with team and build email and sub pages [HTML & CSS].

background Luxor's marketing folks wanted an update to the Nile Scroll to specifically target the 20-30 demographic. This meant straying away from the "Egyptian" theme and delving into a more cosmopolitan feel. Designing a highly graphical piece for an email blast came as a challenge, but eventually provided excellent results. Luxor is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Email newsletter
Article


title All Access: Boss Users Group Magazine (2003)
client Roland Corporation

type Monthly newsletter template
position Designer @ apollointeractive.com
project role(Art Direction) Establish newsletter's look & feel.

background The people at Roland wanted an online newsletter with an edgy/grunge rock feel. This comp played with that theme. Boss is part of the Roland Corporation, a 25+ year leader in musical instrument & development, manufacturing and distributing musical digital instruments.

Email newsletter


title Prospecting & Car Insurance Campaign (2004)
client USAA®

type Internet Marketing Campaign: Ad Banners & Landing Pages
position Art Director @ apollointeractive.com
project role Established look & feel for ad banners and landing pages

background Created look & feel for internet marketing campaign. Understanding USAA's creative guidelines, I designed within their specs and style guides. USAA, an insurance company for military folks, is a member-owned Fortune 500 company, with more than $71 billion in assets under its belt.

Auto Insurance Ad
Animated banner
Landing page

Prospecting Ad
Animated banner
Landing page


title Johnny Rockets Email Promotions (2003)
client Johnny Rockets

type Seasonal Email Promotion
position Designer @ apollointeractive.com
project role Designer Carried out existing email blast's look and feel for subsequent series, set by art director.

background With a successful redesign, Johnny Rockets wanted to expand the internet's capabilities. This time, personally reaching current customers via email promotions. Visually reinforcing the brand, this email blast adheres to the current site's look and feel, modified for email blast specifications.

2003 August
2003 December


titleHalloween Treats from Vegas (2003)
client Excalibur Hotel and Casino Las Vegas

type Online Promotion
position Designer @ apollointeractive.com
project role (Art Direction/Design) Designed Halloween special pop up and landing page, based on existing site's look and feel. Built email blast (HTML & CSS) and flash animation.

background Stemming from existing online branding, designed look for homepage pop-up promotions with a Halloween twist. Built out HTML and CSS for email distribution. Excalibur is part of the Mandalay Resort Group, one of the largest gaming entities in the U.S.

Email blast with flash

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IMPLEMENTED REDESIGN DEVELOPMENT PROCESS

+ "Scope of Work" agreement

+ Site architecture and planning

+ initial look and feel art direction

+ collaboration with graphic designer for landing and detail page design templates

+ initial site build architecture

+ collaboration with web designer for site's production and content implementation

+ Over saw maintenance requests after redesign as well


REVAMP SITE'S LOOK AND TECHNOLOGY

Tyco owned Earth Tech. Earth Tech acquired WPT. WPT identified themselves as their own brand, but wanted to be associated with Tyco. To accomplish (1) identity association and (2) to revamp the out-dated site, Earth Tech's in-house group, Creative Services, redesigned the site's branding and technology.

More dynamically driven information and features were added within the new sections, adhering to the existing site's look.

On the creative end, I designed a general template for the new sections, using color as a section indicator, integrating within the existing site. With the site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' new features.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
With the existing site as a reference, each graphic, font and .psd were recreated or figured out, as not provided by the former developer. I cleaned up the code and renamed all related files fitting within a php environment, to accommodate programmers' DHTML to site navigation.

The overall goal was to maintain/clean up the site's front (visual graphics) and back (HTML - globally adding PHP code), while integrating new features (a collaboration effort with programmers).
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